Step 8: Check for rebates and other incentives.
(General Motors Corporation)
Usually, but not always, direct-to-consumer cash rebates and cut-rate financing deals are promoted in automakers’ websites under a “special offers” tab. Some cash incentives may only be available on a limited basis, such as to members of the military and their families, recent college graduates or current owners of competing models. However, not all campaigns are promoted. Direct-to-dealer marketing support incentives are sometimes called “secret rebates” because they’re rarely publicized. Here, an automaker will give the dealer a set amount of money to help sweeten the deal on a particular model. These incentives are most often used by luxury
automakers to help their dealers move slow-selling models without “cheapening” the brand (or adversely affecting a model’s resale value down the road) by advertising a rebate. Knowing such an incentive is in effect can give you an advantage when you negotiate the transaction price on a given model. Be sure to check one of the Internet’s car-pricing sites to see if a marketing allowance or other incentives are being offered for vehicles you’re considering.