Already headquarters to Nissan in Brazil, Rio de Janeiro will be home to a new design center. The design center known as Nissan Design America Rio will look to help bring some of Brazil’s vibrant culture to future designs.
All of Nissan’s designs are coordinated together to create global products. Shiro Nakamura, Senior Vice President and Chief Creative Officer, Nissan Motor Co., Ltd leads the global design department at the design headquarters in Atsugi, Japan with contribution from design centers around the world. Design centers in places like Beijing, London, and San Diego contribute their local influences to help develop global products. Nissan sees Rio de Janeiro as the perfect new location to help influence their products.
Nissan hopes Brazil, known around the world for their positive energy and flair, will “inject more of the energy and enthusiasm of the Brazilian people into our global products.” The new design center will allow designers to “learn more about the country, its people and the culture, and experience what people see and do every day.”
And with Brazil being seen as a key market, they can make sure the growing market has vehicles that appeal to Brazilian’s taste and meet their needs. On top of Brazil being a key market, the country will host the World Cup this month with the Olympics to follow in couple of years. With the world’s eye focused on Brazil, their culture and style could possibly be valued in all markets.
Nissan’s opening of a new design center in Rio de Janeiro, Brazil shows their belief in the major South American market.